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Mets name Novig exclusive prediction market partner

Deals & M&A

The New York Mets signed a multi-year partnership with Novig, making it the club’s exclusive official prediction market partner. The agreement includes stadium signage and in-game activations at Citi Field, alongside promotion through the Mets’ broadcast and social media channels. The Mets said they are the first Major League Baseball club to partner with a prediction market company.

Novig gains exclusive prediction-market status and promotion through the Mets’ stadium, broadcast and social channels.

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Deals & M&A

New York teams expand prediction-market partnerships amid state scrutiny

New York sports teams have entered prediction-market partnerships while state officials treat sports-event contracts as unlicensed wagering, according to the report. Polymarket partnered with the Yankees on 6 August, Novig became the Mets’ exclusive prediction partner on 30 July, and Kalshi has a multiyear partnership with Madison Square Garden announced in May. The report says officials have not stated whether these partnerships breach the advertising prohibition.

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