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Superbet CEO warns ad limits could put R$2bn in Brazilian football funding at risk

Regulation

Superbet CEO Alexandre Fonseca warned on 6 February that proposals in Brazil’s Congress to restrict or ban sports betting advertising could put investment in football at risk. He said fixed-odds betting operators invest about R$2 billion a year in football sponsorships, including deals with broadcasters, clubs, competitions and stadiums.

Operators and sports partners face uncertainty over a sponsorship market Fonseca values at about R$2 billion annually.

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Regulation

Bets spent R$2.12bn on Brazilian TV before advertising ban, Tunad finds

Betting operators invested R$2.12bn in open and pay TV between January 2025 and June 2026, according to a Tunad media intelligence survey. From January to August 2026, operators spent R$542.4m on linear open TV alone and led advertiser rankings in five of eight months. Provisional Measure 1.394/2026, signed on 25 September, banned fixed-odds betting operations and advertising, with broadcasters given until 5 October to pull contracted spots.

Betting operators spent R$2.12bn on open and pay television between January 2025 and June 2026, according to a media intelligence survey by Tunad published on Wednesday 21 October and. From January to August 2026, operators spent R$542.4m on linear open TV alone and led the advertiser ranking in that medium in five of the eight months, the survey found.

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