Start Bet announced on 5 January that influencer Maurício Martins Júnior, known as Maumau, would become its first official ambassador. The company said he would represent the betting brand; the announcement follows partnerships with other digital influencers in September 2025.
The appointment adds an influencer ambassador to Start Bet’s marketing partnerships in Brazil.
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BC.Game said it appointed Mexican footballer Guillermo Ochoa as a brand ambassador for Mexico. The company said he will participate in football-related marketing campaigns, promotional activities and fan events as it seeks to build its local presence.
BC Game said it has renewed its partnership with mixed martial arts fighter Colby Covington, who will serve as its global brand ambassador. The company said Covington will take part in digital campaigns, fan activities and sports entertainment content aimed at an international audience.
PG SOFT announced on 15 June 2026 that cricketer Chris Gayle had become its global brand ambassador. The company said he would take part in international marketing, promotional and social media campaigns, as well as player engagement activities.
Betway named Nigerian music executive Don Jazzy as its brand ambassador in Nigeria, the company said. Super Group chief executive Neal Menashe said the partnership is intended to strengthen the brand’s connection with local audiences; Don Jazzy said he would represent Betway in the country.
Play971 has named former Australian cricketer Brett Lee its first official brand ambassador in the UAE. The company said Lee will take part in fan engagement initiatives and activations; Play971 is operated by Coin Technology Projects LLC, a Momentum subsidiary.