Betting brand 7K appointed footballer Hulk as an ambassador under an agreement with ongoing promotional content focused on responsible gambling. The planned work includes social media videos and stories, photo and video sessions, and a television and social media campaign, Ana Gaming said.
The partnership places a betting brand's responsible-gambling messaging in its advertising and social media content.
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Cassino Bet has returned to FIRST.bet's sportsbook technology under a partnership in Brazil. Ana Gaming chief executive Marco Tulio Oliveira said the company selected the platform after reviewing its technology strategy; FIRST.bet founder Tom Light described the renewed agreement as exclusive.
Alfa Bet founder and operations director Matheus Antunes said the company was negotiating to transfer its operation to a new investor group, as it faced judicial claims nearing R$90m. The company said in court that regulatory costs contributed to its financial difficulties. Separately, Brazil’s Cade approved RNGX’s acquisition of Donald Bet and Bet Ponto Bet; the companies did not disclose the transaction value.
Imagine Live announced a partnership with Ana Gaming on 16 June to integrate its live casino portfolio across Ana Gaming’s brands, including 7K Bet, Cassino and Vera.bet. The games include table titles and game-show formats, and will be available on Ana Gaming platforms in Brazil; the source identifies Ana Gaming as licensed by the Ministry of Finance’s Secretariat of Prizes and Bets.
Brazil’s Administrative Council for Economic Defense approved RNGX Holding’s acquisition of control of Open Gaming without restrictions, according to the report. The authority assessed the deal as presenting low competition risk, with the parties’ combined market share below 20%. The transaction also involves Bet Participações and SJP Triad, and the approval allows the acquisition to proceed.
Betting companies held sponsorship deals across Brazil's 2026 state football championships, with the agreements collectively valued at more than R$70m during the tournaments, according to market estimates. 7K, Betano and bet365 are among the sponsors of the Campeonato Paulista; Superbet retained naming rights in three state competitions, while Start Bet joined the Minas Gerais championship as a sponsor.