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SeuBet appoints MC Livinho and Rodrigo Capita as brand ambassadors in Brazil

Deals & M&A

Brazilian betting platform SeuBet named MC Livinho and futsal player Rodrigo Capita as brand ambassadors in the second phase of its repositioning campaign. The company said it plans in-person activations, interactive challenges and social media content featuring the two ambassadors.

The appointments add promotional partners to SeuBet’s sports betting and online gaming marketing activity in Brazil.

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Deals & M&A

Capula takes €65 million positions in CIRSA-Lottomatica merger

Capula Investment Management has taken positions in CIRSA and Lottomatica ahead of their proposed merger, reportedly seeking to benefit from a difference in their share prices and the exchange value. Its declared CIRSA exposure is about €30 million, while its short position in Lottomatica is valued at about €35 million; the integration is planned for Q2 2027, subject to approvals.

Capula Investment Management has reportedly taken positions in CIRSA and Lottomatica ahead of their planned merger. The arbitrage strategy seeks to benefit from differences between the companies' share prices and the value resulting from the deal.

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