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Sports betting firms spend R$1.44bn on Brazilian TV and radio advertising in 2025

Regulation

Sports betting companies spent R$1.44 billion on Brazilian open and pay television and radio advertising in 2025, according to a Tunad study. Open television accounted for about 85% of the total, while BetMGM, Betano and Betnacional represented about 62% of spending across TV and radio. The study excluded digital media and other channels, but included streaming.

The spending breakdown gives operators and investors evidence of how betting companies allocated traditional-media advertising in Brazil.

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