Brazil betting ban affects 188 authorised brands and advertising contracts
Brazil’s provisional measure banning betting companies affects 188 authorised brands and associated advertising, media and other contracts, according to the report. Congress has 120 days to consider the measure, while industry associations have appealed to the Supreme Federal Court; no ruling had been issued. Tunad estimated betting companies spent R$1.82 billion on media in the first half of 2026.
The ban puts betting firms’ media spending and commercial arrangements in Brazil at risk.