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Blaze faces advertising lawsuit after R$330m marketing spend

By SectorWire desk ·

Summary

The report said that Blaze spent R$330m on advertising with Virginia Fonseca and other influencers in 2025. MPDFT brought a public civil action alleging misleading advertising.

Why it matters

The lawsuit places Blaze’s influencer advertising practices under legal scrutiny.

Entity mapBlazeMPDFTVirginia FonsecaBlaze influencer adverBrazil
Entities and relations reported in this entry and our coverage.

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