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Soft2Bet launches MEGA Shoot across selected brands for 2026 World Cup

Deals & M&A

Soft2Bet has launched its MEGA Shoot gamification feature across selected operator brands in several regulated markets, including Denmark, Greece, Mexico, New Jersey, Ontario and Romania. The company reported 31.9% engagement among active users and said 71.2% of players who tried the feature returned for another match.

The reported engagement and repeat-play figures may inform operators assessing tournament-linked gamification features.

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