By SectorWire desk ·
The report said that Flutter FLUT · USD 75.60 2026-10-16 Data is making PokerStars the main poker product across its UK brands. The rollout starts with Betfair, followed by planned integration with Sky Bet and Paddy Power later in the year.
The integration consolidates poker provision across Flutter’s UK brands.
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The plan would extend PokerStars distribution through additional Flutter brands in the UK.
Flutter expects its scale to support market share gains, while the tax increase adds £500m in expected costs from next year.
The integration connects Betfair users with PokerStars’ poker platform and liquidity.
The appointment places Taylor in charge of Flutter’s gambling businesses.
The acquisition brings two betting exchanges under one owner, while Betdaq customers have until 21 October to manage open positions.
Flutter’s shop review exposes approximately 400 jobs to redundancy risk as higher taxes and economic uncertainty drive cost reductions.