Snai said it had completed the migration to an integrated online gambling platform for Italy, covering its website and apps. The platform uses technology and operational capabilities from Flutter and includes the integration of the PokerStars and Tombola networks into Snai’s offering.
The migration consolidates Snai’s digital products and adds PokerStars and Tombola networks to its Italian offering.
Quarter ended 30 September 2026
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Flutter selected Comversa Reply to develop and monitor generative engine optimisation for Sisal, SNAI and PokerStars in its Southern Europe and Africa region, according to a report dated 3 September 2026. The assignment includes assessing brand visibility and analysing responses generated by artificial intelligence systems.
Flutter Entertainment began integrating PokerStars onto the Betfair platform in the UK on 13 August 2026. The company said the step is the first in a process that will later involve Sky as well, as it seeks a single network for its group brands.
PokerStars said its software will launch for Betfair players in the UK on 13 August under the name PokerStars on Betfair. Existing UK PokerStars players will see no immediate change; Paddy Power Poker and Sky Poker are expected to adopt the software in the coming months as Flutter brings its brands into the PokerStars Network.
Flutter Entertainment will add Betfair customers in the UK to the PokerStars network from 13 August, the company said. Customers will access the service through a co-branded PokerStars offering on Betfair as Flutter pools poker liquidity across its brands.
PokerStars will move onto the Betfair platform in the UK from 13 August, as part of a wider restructuring by parent company Flutter Entertainment. The company said the change aims to increase liquidity and player pools; UK customers will continue using PokerStars software and access its global player pool.