PokerStars, a Flutter-owned subsidiary, launched a B2B offering, reportedly allowing partners to access PokerStars Network liquidity. The stated aim is to support larger prize pools and events.
Operators may be able to access PokerStars Network liquidity through the new B2B offering.
Quarter ended 30 September 2026
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Flutter Entertainment began integrating PokerStars onto the Betfair platform in the UK on 13 August 2026. The company said the step is the first in a process that will later involve Sky as well, as it seeks a single network for its group brands.
PokerStars said its software will launch for Betfair players in the UK on 13 August under the name PokerStars on Betfair. Existing UK PokerStars players will see no immediate change; Paddy Power Poker and Sky Poker are expected to adopt the software in the coming months as Flutter brings its brands into the PokerStars Network.
Flutter Entertainment will add Betfair customers in the UK to the PokerStars network from 13 August, the company said. Customers will access the service through a co-branded PokerStars offering on Betfair as Flutter pools poker liquidity across its brands.
PokerStars will move onto the Betfair platform in the UK from 13 August, as part of a wider restructuring by parent company Flutter Entertainment. The company said the change aims to increase liquidity and player pools; UK customers will continue using PokerStars software and access its global player pool.
It was reported that Flutter is making PokerStars the main poker product across its UK brands. The rollout starts with Betfair, followed by planned integration with Sky Bet and Paddy Power later in the year.