By SectorWire desk ·
The report said that Flutter FLUT · USD 75.60 2026-10-16 Data began integrating PokerStars into Betfair’s platform in the UK on 13 August 2026. The company plans further brand integration as part of a shared poker network strategy.
The integration connects Betfair users with PokerStars’ poker platform and liquidity.
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Linked through shared companies, regulators and people, or one step further through the graph.
The integration consolidates poker provision across Flutter’s UK brands.
The plan would extend PokerStars distribution through additional Flutter brands in the UK.
The appointment places Taylor in charge of Flutter’s gambling businesses.
The acquisition brings two betting exchanges under one owner, while Betdaq customers have until 21 October to manage open positions.
Flutter expects its scale to support market share gains, while the tax increase adds £500m in expected costs from next year.
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