Flutter Entertainment will add Betfair customers in the UK to the PokerStars network from 13 August, the company said. Customers will access the service through a co-branded PokerStars offering on Betfair as Flutter pools poker liquidity across its brands.
Pooling Betfair customers into PokerStars changes the UK poker network and access for customers.
Quarter ended 30 September 2026
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It was reported that Flutter is making PokerStars the main poker product across its UK brands. The rollout starts with Betfair, followed by planned integration with Sky Bet and Paddy Power later in the year.
It was reported that Flutter announced Dan Taylor’s appointment as group chief executive. The gambling group operates brands including FanDuel, PokerStars, Betfair and Sky Betting.
Spain’s regulated online gambling market generated more than €1.7bn in gross revenue in 2025, reportedly 17% above the previous year. Online casino accounted for 52.5% of revenue and grew 22%, while operators spent €664m on marketing, including about €350m on promotions and bonuses. The report also says the European Commission is studying a proposed 3% levy and that UK remote gambling tax rose to 40%.
Betfair will continue operating in Italy through the end of 2026, with Flutter postponing its decision on the market to 2027, according to a report citing sources inside the company. The review reportedly takes account of Italy’s remote-gambling concession costs and the timetable for technology changes set by ADM; Betfair’s Italian affiliate programme ended on 31 October 2026.
Betfair Italia will keep operating at least until the end of 2026, with a final decision on its presence in the Italian market reportedly postponed to 2027. The information was reported by Gianluca Landi, a betting exchange and sports trading expert, who said he had received confirmation from sources inside the company. According to that account, Flutter decided to maintain Betfair's operations throughout 2026 and to assess the sustainability of its Italian presence at a later stage.
Paddy Power Poker moved from iPoker to PokerStars Network on 28 October, according to the report. The migration forms part of Flutter’s broader network strategy and accompanies a previously announced poker-product refresh.
Paddy Power Poker reportedly moved to the PokerStars Network on 28 October. The poker room was previously on the iPoker network, according to the report.