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Secom says Brazil betting rules do not bar sale of existing branded shirts

Regulation

Brazil’s Presidential Secretariat for Social Communication said the betting measure does not, by itself, prohibit the sale of football shirts already made with betting brands. Its guidance applies to pre-existing stock held by manufacturers, distributors and retailers, but does not permit new branded production, promotional campaigns or extended sponsorship contracts.

The guidance clarifies how the advertising restrictions apply to existing branded merchandise in retail stock.

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Regulation

Brazilian ministries set new advertising rules for fixed-odds betting

Brazil’s Portaria Interministerial 73 establishes new rules for fixed-odds betting advertising, communications and offers, according to the report. The rules require warning messages in advertisements and prohibit urgency tactics, presenting betting as an investment or financial solution, and using previous winnings to encourage further bets; SPA, Senacon and SNDD will share enforcement.

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