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Report says TikTok carried sponsored advert for illegal online casino in Italy

Enforcement & compliance

A sponsored TikTok advert promoting an illegal online casino reportedly circulated in Italy, using an AI-generated likeness and altered voice resembling sports commentator Fabio Caressa. The advert also featured graphics associated with Sky Sport, and reportedly passed the platform’s advertising checks.

The reported advert raises compliance and brand-use concerns for platforms and rights holders exposed to illegal gambling promotion.

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