Pragmatic Play launches Kevin Hart live casino campaign with $1.25m in Free Chips

Pragmatic Play has started a promotional campaign with comedian and actor Kevin Hart for its live casino vertical, the company announced. The campaign will distribute a total of $1.25m in Free Chips to players at participating operators, according to the announcement. It runs from 19 October to 7 November and is not available in some jurisdictions or in the United States, the company said.

The promotion has two consecutive stages in which players collect Free Chips. The first stage, PLAY with Kevin, runs from 19 October to 2 November and lets players at participating operators collect the letters P-L-A-Y in the live casino games chosen by Hart, or gather K-E-V-I-N across Pragmatic Play's slots offering. All Free Chips awarded can be redeemed in the games chosen by Kevin. The second stage, BET with Kevin, runs from 2 to 7 November and awards Free Chips at random to players taking part in Kevin's picks; these can be used during the live events presented by Hart on 6 and 7 November.

The campaign ends with four live sessions on 6 and 7 November titled Kevin Makes It Rain, in which Hart will present some of Pragmatic Play's live casino titles, to be revealed on the day. More than 30,000 prizes will be available during the sessions, according to the announcement.

Irina Cornides, chief operating officer of Pragmatic Play, said the live sessions with Hart were approaching and that players would have many opportunities to take part before them. She said: "Con el inicio de la campaña promocional hoy, los jugadores tendrán muchas oportunidades de participar antes de las sesiones en vivo de Kevin."