PokerStars launched My Combo in Italy, allowing customers to combine related outcomes within a single sporting event, including tennis matches. The feature is available for pre-match and live betting, and is active for matches at the Monte-Carlo tournament; Flutter developed the underlying algorithm.
The launch extends PokerStars’ single-event bet-combination product to tennis in the Italian market.
Quarter ended 30 September 2026
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PokerStars, a Flutter-owned subsidiary, launched a B2B offering, reportedly allowing partners to access PokerStars Network liquidity. The stated aim is to support larger prize pools and events.
Flutter selected Comversa Reply to develop and monitor generative engine optimisation for Sisal, SNAI and PokerStars in its Southern Europe and Africa region, according to a report dated 3 September 2026. The assignment includes assessing brand visibility and analysing responses generated by artificial intelligence systems.
PokerStars said its software will launch for Betfair players in the UK on 13 August under the name PokerStars on Betfair. Existing UK PokerStars players will see no immediate change; Paddy Power Poker and Sky Poker are expected to adopt the software in the coming months as Flutter brings its brands into the PokerStars Network.
PokerStars will move onto the Betfair platform in the UK from 13 August, as part of a wider restructuring by parent company Flutter Entertainment. The company said the change aims to increase liquidity and player pools; UK customers will continue using PokerStars software and access its global player pool.
Flutter is moving PokerStars’ online poker, casino and sports betting operations in Ontario onto FanDuel from 7 May, according to the companies’ announcements. PokerStars accounts will remain accessible until 4 June, after which unwithdrawn funds will be sent by cheque; the FanDuel relaunch date remains subject to provincial regulatory requirements.