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PlayCity partners with YouTube to remove illegal gambling adverts in Ukraine

Regulation

Ukraine’s gambling regulator PlayCity said it has begun working with YouTube to detect and remove illegal gambling advertising more quickly. The agency said one channel with more than 3,000 subscribers was taken down and a video promoting an illegal casino was removed from a channel with over 133,000 subscribers. PlayCity also said gambling licensing procedures have moved online through the Diia platform.

The cooperation gives platforms and the regulator a faster process for addressing illegal gambling advertising in Ukraine.

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Regulation

Google expands YouTube gambling ad targeting rules across three markets

Google expanded its personalised gambling advertising rules on YouTube in the US, UK and Canada from 30 October 2026, according to the report. The update lets advertisers use predefined Google audiences for sensitive categories, including prediction markets, while separate prediction-market advertising eligibility and location restrictions remain in force.

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