Penn Entertainment completed the rebrand of its online sports betting platform from ESPN Bet to theScore Bet after ending its agreement with Disney-owned ESPN. Penn said the app is live in 21 US jurisdictions, including Missouri, and that its Hollywood Casino offering remains available in Michigan, New Jersey, Pennsylvania and West Virginia.
The rebrand changes Penn’s sportsbook identity across its US and Canadian markets.
Quarter ended 30 September 2026
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ESPN announced a partnership with DraftKings, naming the operator its exclusive official sportsbook and odds provider, while Penn Entertainment and ESPN agreed to end their exclusive deal on December 1. Penn said its US online sportsbook would be rebranded as theScore Bet next month, subject to regulatory approvals; DraftKings will power the betting tab in the ESPN app.
Penn Entertainment and ESPN agreed to end their US betting partnership, Penn said, with the termination and theScore Bet rebrand scheduled for 1 December 2025. Penn said outstanding payments to ESPN will end in Q4 2025 and that it will remain an advertising client while the companies manage the transition.
PENN Entertainment said theScore Bet agreed a multi-year partnership with the NFL in Canada. The deal gives PENN access to NFL marks and marketing, advertising, hospitality and fan-engagement assets for sportsbook and iCasino campaigns, including around NFL Kickoff, the draft, the postseason and the Super Bowl. PENN said its Canadian gaming brands operate in Ontario and Alberta.
PENN Entertainment launched theScore Bet Sportsbook & Casino, theScore Casino and Hollywood Casino apps in Alberta as the province opened its regulated market, the company said. The apps are available across Alberta on iOS, Android and the web. TheScore Bet combines sports betting with sports media content, while the other two apps offer online casino games.
PENN Entertainment said it has partnered with Birches Health to add responsible-gaming content to its US online gaming platforms. Customers of theScore Bet and Hollywood Casino will be able to access the resources through the apps.