Penn plans ESPN Bet rebrand to theScore Bet for 1 December
Penn Entertainment said it plans to rebrand ESPN Bet as theScore Bet on 1 December, with users not expected to need a new app or registration. Chief executive Jay Snowden said the company will stop payments to ESPN at the end of Q4 after ending their partnership early; Penn reported $297.7m in Q3 interactive revenue and a $76.6m adjusted EBITDA loss.
Penn expects users to retain their app and registration during the rebrand, while investors can consider its reported interactive loss.