Penn Entertainment and ESPN agreed to end their US betting partnership, Penn said, with the termination and theScore Bet rebrand scheduled for 1 December 2025. Penn said outstanding payments to ESPN will end in Q4 2025 and that it will remain an advertising client while the companies manage the transition.
The rebrand and end of ESPN payments change PENN’s sportsbook identity and commercial arrangements.
Quarter ended 30 September 2026
The day’s most important stories, free. One email a day.
Penn Entertainment relaunched theScore Bet in the US on 1 December, replacing ESPN Bet after the companies ended their agreement in November 2025. The sportsbook is available in 21 jurisdictions, including Missouri, where sports betting began at the same time. Penn said customers can use their existing ESPN Bet credentials, with account details and open wagers transferred.
ESPN announced a partnership with DraftKings, naming the operator its exclusive official sportsbook and odds provider, while Penn Entertainment and ESPN agreed to end their exclusive deal on December 1. Penn said its US online sportsbook would be rebranded as theScore Bet next month, subject to regulatory approvals; DraftKings will power the betting tab in the ESPN app.
Missouri launched legal sports betting on 1 December, with eight brands opening in the state. DraftKings and Circa Sports hold independent licences, while other operators partnered with teams or casinos; ESPN Bet ended operations as PENN shifted its US betting business to theScore Bet.
The North Carolina State Lottery Commission reported a record $811.4 million in total sports wagering handle for October 2025 across the state’s eight licensed online sportsbooks. Paid wagering revenue was $784.3 million, and bettors received $728.9 million in winnings, the highest monthly payout since the market launched.
Penn Entertainment and ESPN agreed to end their 10-year betting partnership, effective 1 December 2025, as Penn shifts its interactive focus towards Canada and its Hollywood iCasino products. Penn said payments to ESPN for the agreement will end after Q4 2025; it reported 7% year-on-year revenue growth in Ontario in Q3 2025.