ESPN names DraftKings its sportsbook and odds provider as Penn ends deal
ESPN announced a partnership with DraftKings, naming the operator its exclusive official sportsbook and odds provider, while Penn Entertainment and ESPN agreed to end their exclusive deal on December 1. Penn said its US online sportsbook would be rebranded as theScore Bet next month, subject to regulatory approvals; DraftKings will power the betting tab in the ESPN app.
The changes reshape sportsbook branding and media distribution arrangements for operators serving US customers.