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Paf and Meta share data to help block unlicensed gambling ads in Switzerland

Deals & M&A1 min read

In brief

  • Paf and Meta are reportedly launching a cooperative effort on unlicensed gambling operators advertising on social media.
  • The information-sharing deal is described as a test of identifying licensed operators in regulated markets.

Paf and Meta are reportedly launching a cooperative effort to address unlicensed operators that reach consumers through social media advertising. The information-sharing arrangement is reportedly described as a test of whether large technology companies can better identify licensed operators in regulated markets.

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Enforcement & compliance

Brazil report identifies alleged Betano-branded betting clone and Pix recipient

A report described a site called Betamos that used Betano branding and said paid Instagram adverts directed users to it in Brazil. The reporters simulated a R$20 deposit but stopped before payment; the Pix recipient appeared as Vem Comprar Comércio Brasil Ltda, and the article says the offer was illegal under the rules it describes.

A report published in Brazil says a site called Betamos copied the visual identity of Betano and was reached through paid Instagram adverts. According to the report, Instagram was still showing paid adverts for platforms presenting themselves as Betano three days after the authorisations of betting operators lapsed on 25 October under MP 1.394/2026. The report says that under the MP no operator can currently offer fixed-odds betting in Brazil, and that any offer under the brand is therefore illegal.

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