Paf plans licence-data pilot with Meta in Switzerland
By SectorWire desk ·
Summary
Paf announced a planned pilot with Meta in a 5 October statement. Paf will provide licensing documents and website addresses for operators and affiliates to help Meta distinguish authorised businesses from unauthorised ones in Switzerland. The project has yet to start, and Paf aims to extend the model to other markets.
Why it matters
The planned pilot aims to help Meta identify unauthorised gambling advertisers through licensing documents and website addresses supplied by Paf.