By SectorWire desk · · Updated
Paf and Meta are piloting an initiative aimed at preventing unlicensed gambling operators from advertising in Switzerland. The pilot envisages extending the approach to additional markets.
Unlicensed operators face an initiative targeting their advertising in Switzerland, with expansion to additional markets envisaged.
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The planned pilot aims to help Meta identify unauthorised gambling advertisers through licensing documents and website addresses supplied by Paf.
Paf’s pilot with Meta targets unlicensed gambling operators in Switzerland.
The pilot could help Paf and the Swiss regulator identify unlicensed gambling operators and affiliates reaching players through Facebook.
VNLOK is seeking stronger platform controls against adverts for unlicensed gambling operators.
The KSA is keeping legal action available if voluntary measures against illegal gambling adverts prove insufficient.
VNLOK’s challenge concerns Meta’s handling of illegal gambling content across European markets.