OIG has launched a sportsbook for 7Games, Betão and R7 in Brazil using FIRST.bet technology. 7Games built its own betting interface on FIRST.bet’s SportOS, with FIRST.bet handling the underlying operations, pricing and live markets, the companies said.
The launch extends OIG’s three brands into sports betting using a third-party platform tailored to Brazil.
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Reportedly, ALEA chose FIRST.bet as its exclusive sportsbook technology partner. The agreement adds a sportsbook to ALEA's product range.
FIRST.bet will again manage Bet da Sorte’s sports betting operations, pricing and risk in Brazil under a renewed agreement. Its platform will cover pre-match and live betting, while Bet da Sorte will continue using Single Software for its wider platform. Bet da Sorte’s commercial director said the return was driven by the platform’s commercial advantages and stability.
FIRST.bet will again provide trading, pricing and risk management for Bet da Sorte's sportsbook in Brazil, the companies said. The renewed agreement covers pre-match and in-play betting; Bet da Sorte will continue using Single Software for its wider platform after testing another sportsbook provider.
It was reported that Bet da Sorte renewed its relationship with FIRST.bet to manage Brazilian sports betting operations. The operator returned after using an alternative solution for a period.
It was reported that GANHEI renewed its technology partnership with FIRST.bet in Brazil. GANHEI will retain the supplier’s managed sportsbook platform under the agreement.