7Games launched a sportsbook in Brazil using FIRST.bet technology, with the system designed to support the 7Games interface and multiple brands. The companies said the product includes Portuguese-language support, odds models for local competitions and live-betting infrastructure.
The launch adds a FIRST.bet-powered sportsbook to 7Games’ Brazilian operation.
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It was reported that GANHEI returned to FIRST.bet as its Brazilian sportsbook technology partner. The renewed agreement covers managed betting technology, trading and operational support.
It was reported that Betvip migrated its sportsbook to FIRST.bet using Cactus infrastructure in Brazil. FIRST.bet now supplies pricing, trading and sportsbook services after the operator left its previous provider.
Betvip has begun operating its sportsbook through FIRST.bet’s pricing, trading desk and solution on the Cactus platform in Brazil, the companies said. The migration followed the end of Betvip’s agreement with its previous provider and was completed without player interruptions or trading impact, according to FIRST.bet CEO Tom Light.
It was reported that Atlaslive partnered with FIRST.bet to add its sportsbook technology. Platform customers can access the supplier’s betting product through the integration.
Cassino Bet has returned to FIRST.bet’s sportsbook platform under a renewed partnership for Brazil, the companies said. The agreement gives the operator access to FIRST.bet’s sportsbook technology and trading capabilities. Ana Gaming chief executive Marco Tulio Oliveira said the company chose to return Cassino Bet to the platform after reviewing its technology strategy.