SmartSoft announced the launch of its Cheesy Road game in Brazil’s regulated betting market on 23 April. The title is available through Esportes da Sorte, Onabet and Lottu, all brands of Grupo Esportes Gaming Brasil.
The launch adds a named supplier game to three operator brands in Brazil’s regulated market.
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Esportes Gaming Brasil announced on 13 May that it had appointed Andréa Figueira Curral as marketing director. In an interview, Curral discussed the group’s marketing approach and its sponsorships of football clubs and cultural events in Brazil.
RubyPlay and Esportes da Sorte have partnered to add RubyPlay and Koala Games titles to the operator’s Brazilian platform, the companies said. The rollout also includes integrations with Esportes Gaming Brasil brands LOTTU and OnaBet.
Brazil’s Attorney General’s Office has sued 17 betting companies in the Federal Court of Pernambuco, seeking reimbursement for costs to the Public Health System and at least BRL1 billion for collective moral damages. The AGU estimates healthcare-related damages at about BRL2.6 billion; the companies named represent around 80% of the market, according to the government.
A case has been brought before the Federal Court of Pernambuco by Brazil's Attorney General's Office (AGU) targeting 17 betting operators. The office is pursuing redress for harm done to the Public Health System (SUS), together with a request for no less than BRL1bn in collective moral damages. Healthcare-related losses are put by the AGU at roughly BRL2.6bn ($444.3m). No precise reimbursement figure appears in the filing; the office wants that sum worked out at a later stage.
At least 1,138 ads from Brazil’s ten largest online betting firms remained active across Meta platforms on 6 July 2026, according to a review of the platform’s Ad Library. The firms did not disclose campaign spending or audience profiles, limiting independent checks on whether the ads excluded under-18s as required by law.
Hugo Baungartner announced that he had left Esportes Gaming Brasil after 13 months, according to a statement he shared on LinkedIn. He had joined as chief business officer in May 2025; the group had not announced a successor or his next role.