Stickyeyes reports 34% visibility decline for Paddy Power and oddschecker
Deals & M&A · SectorWire deskSource published Published
Summary
A report on football betting search visibility says Paddy Power and oddschecker each lost 34% of visibility compared with H1 2026. It says club-specific betting searches helped Squawka enter the top 10.
Why it matters
Search visibility changes may affect how betting brands reach customers online.
Cite as: SectorWire, “Stickyeyes reports 34% visibility decline for Paddy Power and oddschecker”, 26 October 2026, https://sectorwire.news/item/stickyeyes-reports-34-visibility-decline-for-paddy-power-and-oddscheck/