Midnite reports increased betting activity during Women’s Euro 2025
Midnite’s head of trading, Ben Cullen, said the 2025 Women’s European Championship was one of the summer’s biggest betting events for the operator, with England matches drawing the most activity. He said the tournament increased active users and revenue during the final, although Midnite made a loss overall across the competition.
The operator’s account indicates a rise in betting activity around women’s football, while noting the tournament was loss-making for Midnite.