Metric Gaming has launched the BetZone sportsbook in the UK under its partnership with the operator, with betting available on sports including football, tennis and horse racing. Metric said its in-house racing product supports the launch, which follows a partnership first announced in July of the previous year.
The launch adds Metric Gaming-powered sportsbook services to BetZone’s UK operation, including the supplier’s in-house racing product.
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Reportedly, GiG is close to striking a deal with evoke to acquire 888Africa. The platform provider is looking to return to B2C sports betting six years after selling its initial portfolio of consumer-facing brands to Betsson Group.
A media roundup dated 10 July 2026 reported supplier appointments and commercial agreements involving Soft2Bet, EveryMatrix, Betcenter, Kambi, Pure Casino Entertainment, Gaming Corps and Entain. Kambi agreed a multi-year sportsbook supply deal with Pure Casino Entertainment, including retail betting and an online launch planned for Alberta’s regulated market opening on 13 July 2026.
Strive Gaming agreed to provide its player account management platform to PlayStar Casino, starting with the operator’s New Jersey operations. PlayStar will migrate from its current GiG-powered platform before planned launches in other regulated North American jurisdictions, including Ontario and Alberta, the companies said.
GiG has launched its iGaming platform, content management system and SportX sportsbook with PowerPlay in Ontario. The partnership gives PowerPlay access to those services and GiG’s DataX and LogicX tools; GiG said this is its fourth brand launch in the province.
GiG CFO Phil Richards has stepped down after two and a half years, according to the headline. The available text says he oversaw 888Africa’s recent major stake acquisition but gives no further details.