By SectorWire desk ·
The report said that GiG is close to an agreement with evoke EVOK · GBp 42.00 2026-10-16 Data to acquire 888Africa. The platform supplier is considering a return to consumer sports betting after selling its earlier brand portfolio.
A completed deal would return GiG to consumer-facing sports betting.
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GiG’s CFO expects the 888Africa acquisition to support its B2B pipeline, while analysts flag potential B2B headwinds.
The acquisition brings 888AFRICA into GiG and commits the buyer to €10.3m in further payments over 10 months.
GiG’s proposed 80% acquisition requires further approvals and definitive agreements, with founders retaining shares and management involvement.
GiG’s proposed acquisition would restore its B2C presence, with share issues and loans intended to help finance the transaction.
GiG’s proposed majority acquisition of 888Africa still requires final approvals and a signed share purchase agreement.
Axom’s technology expands 888AFRICA’s marketing capabilities through customer relationship management decision-making integrated into its systems.