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Merkur Bets rebrands Danish sportsbook and adopts EveryMatrix platform

Deals & M&A

Merkur said Cashpoint Denmark began operating as Merkur Bets on 22 September 2026, alongside a move to a new digital platform from EveryMatrix. The platform connects retail betting with online sports betting and an online casino, which the company says is being offered for the first time. Merkur said it plans to move its offerings in Belgium, Germany and Austria to the technology as well.

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The platform change adds online casino and links retail and digital betting for Merkur Bets in Denmark.

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Deals & M&A

ELA Games signs EveryMatrix slot integration agreement

ELA Games signed an agreement with EveryMatrix to integrate its slot catalogue into the company’s casino content platform. The deal is intended to help ELA Games expand its international presence and reach a wider network of operators.

ELA Games has signed an agreement with EveryMatrix to integrate its slot catalogue into EveryMatrix's casino content platform, according to a report on the deal. The agreement is intended to widen ELA Games' international presence and give it access to a broader operator network.

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