EveryMatrix argues unified gamification is strategic need for LatAm operators

Summary

In an opinion article, EveryMatrix argues that unified gamification is a strategic requirement for iGaming operators in Latin America rather than a superficial feature. The supplier says fragmented tools create disjointed player experiences and that gamified loyalty programme renewals are associated with a potential 3.1% uplift, with short-term opportunities concentrated in Brazil, Colombia and urban centres across South America.