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Cashpoint rebrands its Danish sports betting service as Merkur Bets

Deals & M&A

Cashpoint has operated its Danish sports betting service as Merkur Bets since 22 September 2026, according to the report. The relaunch adds an online casino to the offering for the first time and is part of Merkur Group’s plan to unify its European sports betting operations.

The relaunch adds online casino to Denmark’s sports betting service and advances Merkur Group’s plan to unify European operations.

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