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Lithuania restricts gambling advertising as phased ban begins

Regulation

Lithuania began applying tighter gambling advertising restrictions on 1 July 2025, as the first stage of a ban due to become complete in 2028. The rules limit advertising frequency and duration, prohibit direct links in online ads and bar gambling logos from player jerseys and sports venues; the regulator said the changes aim to reduce gambling access and harm.

Operators must adjust advertising formats and sponsorship visibility during the transition to a full advertising ban.

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Bulgarian government proposes broad public gambling advertising ban

Bulgaria’s government has proposed a near-total ban on outdoor gambling advertising, including billboards and illuminated casino and gaming-hall signs. Prime Minister Rumen Radev said the measures aim to reduce gambling’s visibility in public spaces; the proposal also has support from opposition figures.

Bulgaria's government has proposed a near-total ban on gambling advertising in public spaces, including billboards, posters and other public displays, according to the proposal presented by Prime Minister Rumen Radev. Under the plan, casinos and gaming halls would no longer be permitted to use bright, flashing or illuminated signs and shop-window decorations. Radev said the outdoor advertising ban is intended to reduce the everyday visibility of gambling.

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