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Gambling Commission begins AI monitoring of gambling adverts on 11 June

Regulation

The UK Gambling Commission will begin an AI-based review of online gambling advertising on 11 June, reportedly working with social media platforms. The Committee of Advertising Practice said operators must promptly amend or remove adverts that breach rules protecting under-18s; further sanctions or referral to the Commission may follow non-compliance.

Operators may need to change or remove adverts identified as breaching rules designed to protect under-18s.

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