LaLiga and SportyBet agree Brazil fan-engagement partnership
LaLiga and SportyBet have agreed a partnership in Brazil involving fan activities and betting offers linked to selected Spanish league matchweeks. The planned activities include match-related events, merchandise giveaways and VIP outings; SportyBet country manager Igor Liporase said the agreement forms part of the company’s long-term plan for Brazil.
The agreement links a betting operator’s promotions and fan activities to selected LaLiga matchweeks in Brazil.