Inspire and Shinhan Card agree one-year South Korea partnership
Deals & M&A1 min read
In brief
- Inspire Entertainment Resort and Shinhan Card announced a memorandum of understanding.
- The initial partnership runs for one year from December.
- It covers joint marketing, resort product sales and enhanced membership benefits.
Inspire Entertainment Resort and Shinhan Card, a South Korean financial services brand, have together announced a memorandum of understanding. The deal is a one-year partnership, described as “initial”, that begins in December. A press release issued on Thursday said the scope covers “advertising and joint marketing”, resort product sales and better membership benefits.
The two sides signed the MoU on 27 October. Attending representatives included Hanna Lee, Inspire's chief marketing officer, and Chae Sung Ma, Shinhan Card's partnership division manager. Under the arrangement, Shinhan Card customers will have access to offers at Inspire's hotels, its indoor water park Splash Bay and some restaurants at the property, according to the statement.
Inspire said the two parties also plan to explore further collaboration, including development of a private-label credit card for Inspire.