LIV Golf announced a partnership with Novig on 8 April, including branding on selected players’ shirts at events. The companies will also produce a weekly content series for LIV Golf’s social channels and Novig plans golf-focused trading markets and contests.
The agreement gives Novig event branding and content access while adding golf markets and contests for its users.
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New York sports teams have entered prediction-market partnerships while state officials treat sports-event contracts as unlicensed wagering, according to the report. Polymarket partnered with the Yankees on 6 August, Novig became the Mets’ exclusive prediction partner on 30 July, and Kalshi has a multiyear partnership with Madison Square Garden announced in May. The report says officials have not stated whether these partnerships breach the advertising prohibition.
Polymarket became the New York Yankees’ official prediction market partner for the remainder of the 2026 Major League Baseball season, reportedly. The agreement includes stadium and broadcast signage, as well as fan experiences.
The New York Mets signed a multi-year partnership with Novig, making it the club’s exclusive official prediction market partner. The agreement includes stadium signage and in-game activations at Citi Field, alongside promotion through the Mets’ broadcast and social media channels. The Mets said they are the first Major League Baseball club to partner with a prediction market company.
Reportedly, the New York Mets have agreed a multi-year partnership with Novig. The deal makes Novig the team's exclusive official prediction market partner, with the platform to appear in-ballpark, in broadcast and on digital and social media. The agreement follows Novig's designation as an MLB Authorized Prediction Market.
Novig partnered with LIV Golf, and its branding appeared on the sleeves of seven players ahead of The Masters, according to the report. The deal marks the first prediction-market activation at a professional golf event, the report said.