By SectorWire desk ·
Dutch affiliate watchdog KVA says Google's autocomplete suggestions direct consumers towards unlicensed online casinos. Its concerns focus on the operators suggested through Google searches.
KVA’s concerns flag Google autocomplete suggestions as a route directing consumers towards unlicensed online casino operators.
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Linked through shared companies, regulators and people, or one step further through the graph.
Eligible advertisers gain an in-account route for applying for gambling-advertising certification.
The KSA is keeping legal action available if voluntary measures against illegal gambling adverts prove insufficient.
The guidance sets compliance and certification conditions for prediction market operators seeking to advertise through Google.
Operators gain potential access to another advertising placement, but eligibility depends on registration, certification and geographical coverage.
Certified online gambling operators gain access to YouTube homepage advertising through its Masthead format from 21 October 2026.
Certified gambling operators gain access to advertising at the top of YouTube’s homepage from 21 October 2026.