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ALEA updates voluntary gambling communications code for Argentina

Regulation

ALEA presented an updated responsible commercial communications code in Buenos Aires on 16 July, the association said. The voluntary framework covers digital marketing, artificial intelligence, affiliates and influencers, and may be adopted by provincial lotteries and the Lottery of the City of Buenos Aires. Regulatory authorities in each jurisdiction retain enforcement responsibility.

Operators using affiliates or streamers may need contract terms requiring compliance with the voluntary code.

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Regulation

Argentine gaming representatives discuss regulation at IAGR conference in Lima

Representatives from ALEA, LOTBA and IPRA took part in IAGR’s annual conference in Lima from 19 to 22 October 2026, according to the report. ALEA president Ida López spoke on two panels, while LOTBA president Jesús Mariano Acevedo presented Buenos Aires’s experience with Polymarket. The agenda covered connected markets, illegal gambling, consumer protection and regulatory cooperation.

Representatives of three Argentine gaming bodies took part in the 2026 annual conference of the International Association of Gaming Regulators (IAGR), held in Lima, Peru, from 19 to 22 October, according to a report on the event. The delegation comprised Ida López, president of the Asociación de Loterías Estatales Argentinas (ALEA); Jesús Mariano Acevedo, president of Lotería de la Ciudad de Buenos Aires (LOTBA); and Osvaldo Hillar, president of the Instituto Provincial de Regulación de Apuestas (IPRA) of Tierra del Fuego.

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