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KSA works with Dutch clubs on foreign gambling sponsorship exposure

Regulation

The Netherlands’ Kansspelautoriteit has increased coordination with sports federations and clubs on applying gambling sponsorship rules to international fixtures, according to the report. The regulator said it had not found serious violations by licensed operators since the ban took effect, but unlicensed gambling branding has appeared in some international match footage and later highlights packages. The KSA sent follow-up letters to clubs after such incidents.

Clubs and federations may need to address unlicensed gambling branding in international sports footage reaching Dutch audiences.

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Brazil betting ad ban leaves half of Série A clubs without main sponsor

Brazil's ban on betting advertising has left seven of the 14 Série A clubs that had betting brands as main shirt sponsors without one, citing Poder360. Betting firms accounted for 34% of marketing revenue at Brazil's 20 biggest clubs in 2025, about R$1.1bn of R$3.2bn, according to Sports Value. Flamengo and Fluminense wore "Proibir não é proteger" shirts in protest.

Brazil's ban on betting advertising has left seven of the 14 Série A clubs that had betting brands as main shirt sponsors without one, citing a Poder360 survey. The survey covered the last two rounds of the 2026 Campeonato Brasileiro. The federal provisional measure prohibited advertising, marketing and sponsorship related to fixed-odds betting in the country.

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