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KSA warns Dutch operators over gambling advertising during World Cup

Regulation

The Netherlands’ KSA sent licensed operators a warning letter that advertising restrictions will remain in force during the World Cup and said breaches could prompt immediate intervention. The regulator highlighted marketing and sports betting offers, including prohibited markets such as first-corner and player-booking wagers; the report reports that the warning follows earlier scrutiny of social-media promotion.

Dutch licensed operators risk immediate intervention if World Cup advertising or sports betting offers breach restrictions.

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Regulation

KSA World Cup gambling awareness campaign records more than 1.2 million views

The KSA ran its “Laat je niet zoek spelen” campaign with FCB Amsterdam during the 2026 World Cup to raise young adults’ awareness of online gambling and sports betting risks. Content creator Noah Zeeuw said the campaign’s material had been viewed more than 1.2 million times and shared repeatedly; the campaign also directed audiences to information and a sports-betting knowledge test.

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