KSA World Cup gambling awareness campaign records more than 1.2 million views
The KSA ran its “Laat je niet zoek spelen” campaign with FCB Amsterdam during the 2026 World Cup to raise young adults’ awareness of online gambling and sports betting risks. Content creator Noah Zeeuw said the campaign’s material had been viewed more than 1.2 million times and shared repeatedly; the campaign also directed audiences to information and a sports-betting knowledge test.
The campaign’s reported reach provides a measure of the regulator’s effort to raise awareness of betting risks among young adults.