The Netherlands Gambling Authority (KSA) launched a campaign warning young adults about sports betting risks ahead of the FIFA World Cup, the authority said. The campaign uses footballer Glenn Helder’s story and content across Instagram, Snapchat and YouTube to illustrate how betting can escalate.
Operators face a public campaign focused on sports betting risks among young adults during the World Cup.
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The Dutch Kansspelautoriteit raised concern about the distinction between informal World Cup prediction pools and gambling, saying betting increases during the tournament, including among people aged 18 to 24. Scorito founder Martijn van Dijk said the platform offers no cash prizes; the company previously held a gambling licence for its Scori PRO real-money fantasy sports product, which stopped in July 2025.
The Netherlands’ KSA sent licensed operators a warning letter that advertising restrictions will remain in force during the World Cup and said breaches could prompt immediate intervention. The regulator highlighted marketing and sports betting offers, including prohibited markets such as first-corner and player-booking wagers; the report reports that the warning follows earlier scrutiny of social-media promotion.
The Kansspelautoriteit said it will intensify checks on illegal operators and advertising for unlicensed gambling during the 2026 World Cup in the Netherlands. It warned that untargeted gambling advertising and sports sponsorship are prohibited, and that bets on cards and corners are not permitted; the regulator said it will act directly on violations.
The Netherlands’ KSA plans heightened supervision of sports betting advertising and promotions during the 2026 FIFA World Cup, the regulator said. It reminded licence holders of restrictions on untargeted advertising, sports sponsorship and certain online bets, including wagers on yellow cards and first corner kicks; it said violations could prompt immediate enforcement.
The Dutch Gaming Authority (KSA) has taken action against Betcity and TOTO Winkel after finding both operators broke advertising rules during the World Cup. Investigators said the ads referenced professional football players through names, shirt numbers and national team jerseys.