The Netherlands Gambling Authority reminded licensed operators that they must not encourage viewers to bet during the same live match, including through social media, push notifications or email. The regulator expects betting activity to rise around the 2026 World Cup and said it would increase oversight of operators.
Operators face renewed scrutiny of live-match betting promotions ahead of the tournament.
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It was reported that KSA warned TonyBet for breaching the ban on advertising role models. The authority identified the issue during enhanced World Cup monitoring.
The KSA ran its “Laat je niet zoek spelen” campaign with FCB Amsterdam during the 2026 World Cup to raise young adults’ awareness of online gambling and sports betting risks. Content creator Noah Zeeuw said the campaign’s material had been viewed more than 1.2 million times and shared repeatedly; the campaign also directed audiences to information and a sports-betting knowledge test.
Gambling regulators from Germany, Belgium, Spain, France, Italy, the Netherlands, Poland, Portugal and Switzerland issued a joint warning about unlicensed prediction-market platforms during the 2026 FIFA World Cup. They said they would strengthen cross-border monitoring and, where needed, act against platforms that breach national gambling rules. The statement cited concerns including weak age and identity checks, potential fraud and gambling-related harm.
The Dutch Kansspelautoriteit raised concern about the distinction between informal World Cup prediction pools and gambling, saying betting increases during the tournament, including among people aged 18 to 24. Scorito founder Martijn van Dijk said the platform offers no cash prizes; the company previously held a gambling licence for its Scori PRO real-money fantasy sports product, which stopped in July 2025.
Amstelveen’s municipal council approved a proposal to prohibit gambling adverts in public spaces. The restriction would be added to municipal advertising contracts as they expire or can be amended; breaches could result in penalties or contract termination. The municipality also plans to discourage gambling advertising and sponsorship at local organisations and sports clubs.
The municipal council of Amstelveen has approved a proposal to prohibit all gambling advertising in public spaces. The ban is to be written into the municipality's future advertising contracts rather than imposed through the Algemene Plaatselijke Verordening (APV).