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Kansspelautoriteit steps up World Cup betting and advertising controls

Regulation

The Kansspelautoriteit said it will intensify checks on advertising and sports betting in the Netherlands during the 2026 World Cup. It reminded licensed operators that untargeted advertising and some sports sponsorships are restricted, and that bets on specific match events such as the first yellow card or corner are prohibited. The authority said it would act promptly against violations and illegal offers.

Operators must account for tighter scrutiny of advertising, permitted bets and illegal offers during the tournament.

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