The Kansspelautoriteit launched a campaign aimed at young adults in the Netherlands ahead of the 2026 World Cup, focusing on sports betting risks. The campaign features former footballer Glenn Helder and includes social media content and a website where visitors can test their knowledge of betting risks.
The campaign signals the Dutch regulator’s focus on young adults and sports betting during a major football tournament.
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The Dutch Kansspelautoriteit raised concern about the distinction between informal World Cup prediction pools and gambling, saying betting increases during the tournament, including among people aged 18 to 24. Scorito founder Martijn van Dijk said the platform offers no cash prizes; the company previously held a gambling licence for its Scori PRO real-money fantasy sports product, which stopped in July 2025.
The Netherlands’ KSA sent licensed operators a warning letter that advertising restrictions will remain in force during the World Cup and said breaches could prompt immediate intervention. The regulator highlighted marketing and sports betting offers, including prohibited markets such as first-corner and player-booking wagers; the report reports that the warning follows earlier scrutiny of social-media promotion.
The Netherlands Gambling Authority (KSA) and Belgian Gaming Commission reminded licensed operators to follow national gambling rules ahead of the FIFA World Cup, according to their statements. The KSA said it would step up advertising checks and monitor illegal operators, while Belgium reiterated restrictions on bonuses and advertising.
The Netherlands’ KSA plans heightened supervision of sports betting advertising and promotions during the 2026 FIFA World Cup, the regulator said. It reminded licence holders of restrictions on untargeted advertising, sports sponsorship and certain online bets, including wagers on yellow cards and first corner kicks; it said violations could prompt immediate enforcement.
The Dutch Gaming Authority (KSA) has taken action against Betcity and TOTO Winkel after finding both operators broke advertising rules during the World Cup. Investigators said the ads referenced professional football players through names, shirt numbers and national team jerseys.